Cultivate | Blog
50927
page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-50927,edgt-core-1.1,ajax_fade,page_not_loaded,,vigor child-child-ver-1.0.0,vigor-ver-1.7, vertical_menu_with_scroll,smooth_scroll,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

DELIVERING RESULTS THAT MATTER

Since I started in Public Relations in the early 2000s I have seen the measurement conversation evolve and change, so much so that it is a completely different beast to what it was ‘back in the day’. And for good reason. Tracking publicity and reporting...

The media: What’s next?

Keeping up with the latest communication trends may seem overwhelming, but there’s no way around it if you want your brand to stay relevant. The good news for marketers is that what once seemed like a bit of hit and miss guess work can now...

CHANGE THE CONVERSATION: WHAT PR NEEDS TO DO NOW

The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy...