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Become a better writer today with these six famous rules

We’re all writers, and to some degree, we’re all insecure about it. Whether it’s an op-ed, an important email, or a social media update, the words you use say more than you think about your business and your brand.   At Cultivate, we are continuously reviewing writing...

The media: What’s next?

Keeping up with the latest communication trends may seem overwhelming, but there’s no way around it if you want your brand to stay relevant. The good news for marketers is that what once seemed like a bit of hit and miss guess work can now...

CHANGE THE CONVERSATION: WHAT PR NEEDS TO DO NOW

The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy...

Why strategy matters

Whether you’re a start-up, SME or established blue-chip, if you don’t have a clear marketing strategy, then you simply don’t have a plan. It’s the piece of the marketing puzzle that is often side-stepped or ignored: strategy. It’s become synonymous with expensive, time-intensive and unnecessary....