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Is PR still relevant?

By @RebeccaCronje This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25th May.   This question has come up a lot lately. Clients ask. Marketing peers ask. Heck, even PRs ask! The resounding answer is YES. It is still relevant, but it’s...

HOW TO CREATE BUY-IN AND INFLUENCE BUY-ING

Why a good reputation and brand can lead to more sales As a business owner, CEO or MD, you’re likely to be overly concerned with your sales performance but less so with your brand and reputation. This is because getting to market or staying competitively...