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Before launching a campaign, it is essential that you have a roadmap – and one that is founded in insight and fact. Bring us onboard upfront, before you go to market, to help develop your USP, clarify stakeholders and their motivations to use you, conduct a SWOT, find the ‘hook’ and select appropriate channels. We’re firm believers in context before creative and love to get stuck into your business or brand to help position it properly, to differentiate it and create messages that will engage and are integrated across on and offline channels.
As an industry expert, trail-blazing SME or bullish corporate, your trustworthy credentials precede you – on and offline. We work closely with you to develop your message, image and reputation. Then we secure you speaker and networking opportunities, craft opinion pieces for your blog or the media, produce and manage your newsletters, social media channels and website’s content and identify and introduce you to key industry stakeholders. The outcome? A carefully cultivated brand image, message and market positioning that builds your credentials and drives enquiries for your services.
Our network of skilled writers, photographers, videographers, designers and artists produce content from a punchy op-ed, quirky one-liner, to engaging online video. Our content is contextual and isn’t only creative. It aligns to your strategic intent and is developed around what your audience wants, not only what you want. We also create content strategies and roll-out plans for implementation by us or yourselves.
From stakeholder relations, influencer outreach to media liaison we work with you to influence your audience, and build your brand. PR must align to business goals, and be measureable, so we recommend tactics that are diverse and not only media based. Sometimes a Business Day article is essential to reach investors, while a post on @Food24 is what will get your audience interested. Earned media is at the heart of PR, but to work optimally, it is integrated with digital and social tactics too. Our PR approach is holistic and exposure is pursued with a means to an end, not just to get you in the newsfeed.
This is what gets us up in the morning! We’re huge fans of integration and love to get stuck into a piece of work that involves content production, digital marketing, social, PR, activation and stakeholder relations. We’ve got plenty of experience in this space and are comfortable running big budgets and multi-dimensional campaigns for our clients. Based on the strategy and market insight, we recommend channels that will best call to action, and we work closely with your team – across marketing and sales – to drive leads.
SMEs and professionals need time to focus on their business, and generate sales. If they don’t have an in-house team, they don’t have time to run marketing teams or campaigns. This is where Rebecca can step in. With extensive experience managing big projects and teams, she becomes your outsourced marketing manager and both develops your marketing strategy, sources resources and manages the job for you. She works in close collaboration with you and your team to design approaches that align to your business goals and KPIs.
If you need guidance on where to take your brand, but aren’t looking for a long-term partner just yet, Rebecca is happy to consult to you about your offering and where it would best fit into the market. She’ll meet you for coffee to get a good idea of what you do, or want to do, and who you want to engage, and then conducts an audit of your existing marketing efforts. Insights and observations are packaged into recommendations and advice, which she’ll share with you in a PDF keepsake to integrate into your business – when you’re ready.
Rebecca is a Certified Digital Marketing Professional (Digital Marketing Institute 2017) and can guide you on your digital needs. Depending on what the goals are, she partners with digital experts and agencies to implement campaigns that could include Search & Display, emailers, landing pages, SEO, social media and mobile to generate qualified leads for sales to convert. Digital marketing, PR and content production integrate effectively and Rebecca manages campaigns that include these complementary elements for you, as well as reports back on results and ROI.