In January 2023, Cultivate’s founder, Rebecca Cronje was invited by the femtrepreneur community, Xena Connect to present a talk about how to ‘Cultivate Connections: networking in a digital world’. The slides are here for you to review and you can also listen to the recording...
Why building and retaining your network remains a must for every small business “Your network is your net worth” said Porter Gale, an internationally renowned public speaker, networker, and entrepreneur. This gem holds true to this day, especially as SMEs operate in an increasingly digital world....
Since I started in Public Relations in the early 2000s I have seen the measurement conversation evolve and change, so much so that it is a completely different beast to what it was ‘back in the day’. And for good reason. Tracking publicity and reporting...
We’re all writers, and to some degree, we’re all insecure about it. Whether it’s an op-ed, an important email, or a social media update, the words you use say more than you think about your business and your brand. At Cultivate, we are continuously reviewing writing...
Keeping up with the latest communication trends may seem overwhelming, but there’s no way around it if you want your brand to stay relevant. The good news for marketers is that what once seemed like a bit of hit and miss guess work can now...
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy...