Since I started in Public Relations in the early 2000s I have seen the measurement conversation evolve and change, so much so that it is a completely different beast to what it was ‘back in the day’. And for good reason. Tracking publicity and reporting...
We’re all writers, and to some degree, we’re all insecure about it. Whether it’s an op-ed, an important email, or a social media update, the words you use say more than you think about your business and your brand. At Cultivate, we are continuously reviewing writing...
Keeping up with the latest communication trends may seem overwhelming, but there’s no way around it if you want your brand to stay relevant. The good news for marketers is that what once seemed like a bit of hit and miss guess work can now...
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy...
Unless you’re a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here we...
Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize. (If you’ve not yet visited www.canneslionsarchive.com, grab some...