Working with bloggers: On-the-job experience and tips from Dax Villanueva
Why work with a blogger? Bloggers have their finger on the pulse when it comes to trends and are often thought of as more credible as opposed to traditional media when endorsing a certain product or brand. Their followers can be very niche so if a relevant blogger is chosen, brands are assured that their […]
How a picture the size of a smartie can launch a business
It’s a fact: 90% of the information transmitted to the brain is visual. Images are also processed 60,000x faster in the brain than text. So producing quality, original visuals to supplement a story is no longer a nice to have, it’s a priority. The challenge is the cost. Especially if you are a small business. […]
