What makes a good PR campaign great? Top Traits of Cannes Gold Lion winners
Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize. (If you’ve not yet visited www.canneslionsarchive.com, grab some popcorn and start bingeing; there’s some truly incredible work to […]
