How to Create Buy-In and Influence Buy-ing
Why a good reputation and brand can lead to more sales As a business owner, CEO or MD, you’re likely to be overly concerned with your sales performance but less so with your brand and reputation. This is because getting to market or staying competitively in the market is what pays the bills (and keeps […]
Working with bloggers: On-the-job experience and tips from Dax Villanueva
Why work with a blogger? Bloggers have their finger on the pulse when it comes to trends and are often thought of as more credible as opposed to traditional media when endorsing a certain product or brand. Their followers can be very niche so if a relevant blogger is chosen, brands are assured that their […]
How a picture the size of a smartie can launch a business
It’s a fact: 90% of the information transmitted to the brain is visual. Images are also processed 60,000x faster in the brain than text. So producing quality, original visuals to supplement a story is no longer a nice to have, it’s a priority. The challenge is the cost. Especially if you are a small business. […]
A change in guard: From what you want to say, to what they want to hear
As we head towards the last leg of 2015, you would’ve noticed a pronounced shift in control from the corporate/ brand to the consumer. It shouldn’t come as a surprise as the futurists and trend-watchers among us have been predicting this for years. Against this context, it is a little short-sighted to think that just […]
