Change the Conversation: What PR Needs to Do Now
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy birthday is more of a watershed moment (read: opportunity) to […]
Project or retainer? What to choose when
Unless you’re a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here we unpack the pros and cons of both. Retainers: If […]
