Unless you’re a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here we...
Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize. (If you’ve not yet visited www.canneslionsarchive.com, grab some...
Whether you’re a start-up, SME or established blue-chip, if you don’t have a clear marketing strategy, then you simply don’t have a plan. It’s the piece of the marketing puzzle that is often side-stepped or ignored: strategy. It’s become synonymous with expensive, time-intensive and unnecessary....
By @RebeccaCronje This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25th May. This question has come up a lot lately. Clients ask. Marketing peers ask. Heck, even PRs ask! The resounding answer is YES. It is still relevant, but it’s...
Why a good reputation and brand can lead to more sales As a business owner, CEO or MD, you’re likely to be overly concerned with your sales performance but less so with your brand and reputation. This is because getting to market or staying competitively...
Why work with a blogger? Bloggers have their finger on the pulse when it comes to trends and are often thought of as more credible as opposed to traditional media when endorsing a certain product or brand. Their followers can be very niche so if a...