Retail Capital: Unlocked Book
The brief: In the midst of the Covid-19 global pandemic, Retail Capital wanted to give SMEs hope, and help them get through the worst health and economic disaster in generations. The answer was to create a book, Unlocked. It included guidance, advice, insight and SME stories that would inspire, motivate and uplift SMEs during their […]
Retail Capital: Roll With The Punches campaign
The brief: In mid-2019, we were approached by Iconic.Agency to assist in launching an integrated campaign by Retail Capital aimed at South African SMEs. This as small businesses were battling through a recession, ratings downgrades, load-shedding, you name it; business was tough and staying afloat even tougher. The campaign was set to launch in November 2019 […]
GLEE: Awareness & Lead generation
Need: On a shoe-strong budget launch Glee At Work to South Africans looking for hot desks, meeting rooms and shared office space. Solution: Ran an integrated communications campaign that focused on putting Glee on the map through PR and digital marketing. PR: Created compelling content and secured exposure in Visi, House & Garden, entrepreneurmag.co.za and […]
MMA SA’s Brand Safety Guide: Content Creation
Part of what we do for the Mobile Marketing Association (MMA SA) is create interesting and informative content. This is for the organization to share with its members and to be considered a thought leader in its industry. As such, we were tasked to produce a ‘Brand Safety’ white paper in late 2018, which when […]
Go2Africa’s EVP Development
Need: Develop EVP to position G2A as “A great place to work” to retain/ attract top talent Solution: Use internal quant survey to identify key issues of support and frustration & conduct quali sessions. Use insight to create core business values, package into “The Big 5” and launch to the team in Nov 2017 Outcome: […]
LCR Capital | EB5 Client Acquisition
The Brief: Build education about and demand in EB5 investment visas among local HNWs and position LCR Capital as the provider of choice Our Approach: Build trust and buy-in into the product and category and drive qualified leads through its website & seminars for sales to convert. Tactics: Brand strategy and market positioning development Website […]
Pentravel
Contrary to common belief, the travel agency is not dead. Leisure travel provider Pentravel approached us to help prove it by telling its inspiring success story through the business and trade media. Our approach took into consideration the challenging environment that travel agents find themselves in, and – through the launch of its new retail […]
The TOPS at SPAR Wine Show 2015 in Jozi, Durban and PE
After acquiring new owners in February 2015, we were approached by The TOPS at SPAR Wine Show to create regional awareness about the popular national wine event in Johannesburg, Durban and PE and contribute to ticket and wine sales. With three shows to promote between May and August we first developed a clear creative platform […]
House of Awesome launch: Life is Awesome
In January 2015 we partnered with design studio Life is Awesome to launch its new Woodstock premises – and diverse offerings – to its clients, industry peers and the media. Our concept saw the studio turn into a magical House of Awesome where we showcased the studio’s work as a walk-through gallery and entertained guests […]
Industry Talks
An avid believer in contextual communications that can be tailored for start-ups through to blue-chips, Rebecca is proud to have participated in leading national marketing and SME conferences over the past few years. Most notably she has joined industry peers in the line-up of: IABC: International Association of Business Communications (2009 and 2012) IMC: Integrated […]
