Launch of Arpino Urban Furniture
Need: Launch Portuguese urban furniture brand to local stakeholders in February 2018 Solution: Initiate CDI partnership to host a “Why urban design matters to our cities” trade talk at the Silo District during Design Indaba Week. Through CDI network, engage leading architects and design speakers and secure 1on1s with prospective property clients. Approach V&A’s Silo […]
Go2Africa’s EVP Development
Need: Develop EVP to position G2A as “A great place to work” to retain/ attract top talent Solution: Use internal quant survey to identify key issues of support and frustration & conduct quali sessions. Use insight to create core business values, package into “The Big 5” and launch to the team in Nov 2017 Outcome: […]
LCR Capital | EB5 Client Acquisition
The Brief: Build education about and demand in EB5 investment visas among local HNWs and position LCR Capital as the provider of choice Our Approach: Build trust and buy-in into the product and category and drive qualified leads through its website & seminars for sales to convert. Tactics: Brand strategy and market positioning development Website […]
LCR Capital
The Brief: In August 2016, LCR Capital – a USA private equity firm that helps HNWs around the world acquire EB-5 investment visas through investment of $500k into a Dunkin’ Donuts or Surf Club Four Seasons Hotel Fund – opened its South African office in Cape Town. Cultivate was brought on board to educate local […]
Julia Ahlfeldt CCXP | Personal branding
The Brief: Julia Ahlfeldt, a Certified Customer Experience Professional (CCXP) approached Cultivate in late 2016 to help refine her brand, message and media portfolio. As one of a handful of CCXPs in the country, the timing was opportune to raise Julia’s profile and talk to high-level issues that affect business performance, competitiveness and sustainability. Our […]
Currency Partners
The Brief: Currency Partners, an independent foreign exchange provider, wanted to build a presence in the local Forex market and drive viable leads to its website. While BrandBrew handled the client’s strategy and overall direction, and iClick Marketing the Google Search & Display, we were retained to create an integrated media campaign that put Currency […]
TOPS at SPAR Wine Show 2016 in Jozi, Durban and PE
After successfully working with The TOPS at SPAR Wine Show team to promote the national show among media and influencers during 2014 and 2015, we were retained for the third consecutive time for its 2016 event. With a larger line-up – Pretoria had been added to the national tour – we were tasked to generate […]
Pentravel
Contrary to common belief, the travel agency is not dead. Leisure travel provider Pentravel approached us to help prove it by telling its inspiring success story through the business and trade media. Our approach took into consideration the challenging environment that travel agents find themselves in, and – through the launch of its new retail […]
FlightSiteAgent
In January 2014 we were asked to help FlightSiteAgent increase awareness among entrepreneurial ITCs (independent travel consultants) who have a passion for travel and to drive sign-ups to its online platform. We did this by educating agents on what FlightSiteAgent is, how it works, how they can use it, etc, as well as to drive […]
Klink Wine Tourism Awards 2015
The brief: Following successful 2013 and 2014 campaigns, we were retained for the third time by South Africa’s only consumer-driven wine tourism competition, The Klink Awards, to engage the public to vote for their favourite things to do in the Western Cape Winelands and increase awareness of the area’s diversity – beyond the cellar door. […]
