Magauta Mphahlele – SACRRA
The Brief: to profile Magauta Mphahlele and announce her move to SACRRA as the new Executive Director. Solution: As this was essentially ‘appointment’ news we aligned this news with South Africa’s consumer credit crisis — which was in the news at the time, providing a stronger media angle. The success of this targeted campaign can […]
Nomvuyo Bengane | Afriternergy
Brief: We were approached by author and thought leader Nomvuyo Bengane to build awareness and interest around her book “Unleashing Prosperity in Africa” while paying specific attention to her core message of the book, Afriternergy™, Nomvuyo’s propriety intent and vision for Africa and its people. Similar to the concept of Ubuntu, Afriternergy™ is an ideology […]
Attila Kadikoy | Levantine & Co
The brief: Levantine & Co, an offshore wealth management specialist, approached Cultivate to assist it in creating and building its brand and senior spokespeople’s profiles in Tier 1 media to raise awareness about the company and team’s expertise centered around current topics of the day that affected their investment strategies, and offshore asset allocations. Approach: […]
Debt Rescue: Ongoing retainer work
The brief: To position Debt Rescue as the consumer champion when it comes to debt-related issues and general financial wellness of South Africans. Solution: Each month we produce a monthly fuel price index story, comment on any cost increases that affect the consumer (CPI, Household Index, interest rates) and run monthly surveys among the Debt […]
The 2023 South African Customer Experience Report
The brief: To establish and maintain the standard of this survey and its authors as the authority on the state of the South African customer experience. Solution: We worked closely with the report’s three authors – Rogerwilco CEO Charlie Stewart, ovatoyou’s Amanda Reekie and CX Professional Julia Ahlfeldt – to develop our key messages and […]
Mteto Nyati: BSG announcement
The brief: Appointment release for tech and innovation consulting company BSG. The appointment made was Mteto Nyati, one of South Africa’s most prominent businessmen. Solution: We engaged the lion’s share of the local tech & business media with our media kit and set up 1 on 1s for Mteto and CEO Jurie Schoeman. Results: The […]
Retail Capital turns 10
The brief: Celebrate Retail Capital’s 10 years in business in the news & tech media – without being promotional. Solution: CEO Karl Westvig’s billion-rand company – achieved in 10 years – was the primary focus. We strongly aligned to Karl’s journey and showcased him as a CEO who made a fintech funder a huge success. […]
Retail Capital: Unlocked Book
The brief: In the midst of the Covid-19 global pandemic, Retail Capital wanted to give SMEs hope, and help them get through the worst health and economic disaster in generations. The answer was to create a book, Unlocked. It included guidance, advice, insight and SME stories that would inspire, motivate and uplift SMEs during their […]
Retail Capital: Roll With The Punches campaign
The brief: In mid-2019, we were approached by Iconic.Agency to assist in launching an integrated campaign by Retail Capital aimed at South African SMEs. This as small businesses were battling through a recession, ratings downgrades, load-shedding, you name it; business was tough and staying afloat even tougher. The campaign was set to launch in November 2019 […]
GLEE: Awareness & Lead generation
Need: On a shoe-strong budget launch Glee At Work to South Africans looking for hot desks, meeting rooms and shared office space. Solution: Ran an integrated communications campaign that focused on putting Glee on the map through PR and digital marketing. PR: Created compelling content and secured exposure in Visi, House & Garden, entrepreneurmag.co.za and […]
