Cultivate | GLEE: Awareness & Lead generation
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GLEE: Awareness & Lead generation

 

Need:

On a shoe-strong budget launch Glee At Work to South Africans looking for hot desks, meeting rooms and shared office space.

 

Solution:

Ran an integrated communications campaign that focused on putting Glee on the map through PR and digital marketing.
PR: Created compelling content and secured exposure in Visi, House & Garden, entrepreneurmag.co.za and Weekend Argus among others

Digital Marketing: Ran a Google Network Distribution campaign that focused on building brand and driving leads

 

Results:

During November we generated 12 pieces of positive media exposure in titles such as House & Garden, Visi.co.za and Business Day HomeFront. We also generated 1,439 unique visits to website and 1,851 sessions. Of these 412 visits were return visitors. And of these 199 created an account (log in online) which gave them access to the ecommerce booking form to secure their seat at Glee.