Cultivate | Launch of Arpino Urban Furniture
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Launch of Arpino Urban Furniture



Launch Portuguese urban furniture brand to local stakeholders in February 2018



  • Initiate CDI partnership to host a “Why urban design matters to our cities” trade talk at the Silo District during Design Indaba Week.
  • Through CDI network, engage leading architects and design speakers and secure 1on1s with prospective property clients. Approach V&A’s Silo District team and initiate sales opportunity.
  • Develop media content and engage trade and design media
  • Approach industry bodies CIFA, ILASA etc.
  • Secure inclusion in Co-Create Design’s programme


Outcomes to Date:

  • Key commercial relationships initiated and managed with V&A property developers and CDI who has access to leading architect and specificator firms in RSA
  • Meetings secured at VDMMA and DHK architects
  • +- 70 design-minded guests attended launch event in collaboration with the CDI’s Creative Exchange on 22/2
  • X 12 product features secured in leading design and trade media including House & Leisure, Architect & Builder, Visi and Elle Decoration