Need:

Develop EVP to position G2A as “A great place to work” to retain/ attract top talent

Solution:

Use internal quant survey to identify key issues of support and frustration & conduct quali sessions. Use insight to create core business values, package into “The Big 5” and launch to the team in Nov 2017

Outcome:

Alignment to Go2A’s business strategy, identification of brand values and relevant platform to engage staff and create buy-in into the business.