Need:

Launch Portuguese urban furniture brand to local stakeholders in February 2018

Solution:

• Initiate CDI partnership to host a “Why urban design matters to our cities” trade talk at the Silo District during Design Indaba Week.
• Through CDI network, engage leading architects and design speakers and secure 1on1s with prospective property clients. Approach V&A’s Silo District team and initiate sales opportunity.
• Develop media content and engage trade and design media
• Approach industry bodies CIFA, ILASA etc.
• Secure inclusion in Co-Create Design’s programme

Outcomes to Date:

• Key commercial relationships initiated and managed with V&A property developers and CDI who has access to leading architect and specificator firms in RSA
• Meetings secured at VDMMA and DHK architects
• +- 70 design-minded guests attended launch event in collaboration with the CDI’s Creative Exchange on 22/2
• X 12 product features secured in leading design and trade media including House & Leisure, Architect & Builder, Visi and Elle Decoration