Cultivate | LCR Capital
portfolio_page-template-default,single,single-portfolio_page,postid-51527,edgt-core-1.1,ajax_fade,page_not_loaded,,vigor child-child-ver-1.0.0,vigor-ver-1.7, vertical_menu_with_scroll,smooth_scroll,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

LCR Capital | EB5 Client Acquisition


The Brief:

Build education about and demand in EB5 investment visas among local HNWs and position LCR Capital as the provider of choice


Our Approach:

Build trust and buy-in into the product and category and drive qualified leads through its website & seminars for sales to convert.



  • Brand strategy and market positioning development
  • Website overhaul and management of new
  • Onboard digital marketing supplier, manage Search & Display, emailers, landing pages
  • Develop content pillars and production of blog & media content
  • Paid-for media campaigns with SAfm, Cape Talk, TimesMedia, RSG and production of creative and call-to-action
  • Media relations to generate earned media & sponsored content (Biznews)



  • Built opt-in database of 270, secured seminar attendance of 95 prospects, published 19 blogs, generated traffic of 7,4k (1,2k pm), 42% bounce rate and generated 25 media opps
  • Secured $3,8-million (R50-million) in investor capital from 7 completed deals, 1 has hired immigration counsel (another R7m)