The Brief:

Build education about and demand in EB5 investment visas among local HNWs and position LCR Capital as the provider of choice

Our Approach:

Build trust and buy-in into the product and category and drive qualified leads through its website & seminars for sales to convert.

Tactics:

• Brand strategy and market positioning development
• Website overhaul and management of new .co.za
• Onboard digital marketing supplier, manage Search & Display, emailers, landing pages
• Develop content pillars and production of blog & media content
• Paid-for media campaigns with SAfm, Cape Talk, TimesMedia, RSG and production of creative and call-to-action
• Media relations to generate earned media & sponsored content (Biznews)

Results:

• Built opt-in database of 270, secured seminar attendance of 95 prospects, published 19 blogs, generated traffic of 7,4k (1,2k pm), 42% bounce rate and generated 25 media opps
• Secured $3,8-million (R50-million) in investor capital from 7 completed deals, 1 has hired immigration counsel (another R7m)