The brief:

Appointment release for tech and innovation consulting company BSG. The appointment made was Mteto Nyati, one of South Africa’s most prominent businessmen. 

Solution:

We engaged the lion’s share of the local tech & business media with our media kit and set up 1 on 1s for Mteto and CEO Jurie Schoeman. 

Results:

 The project was a massive success and generated 25 pieces of coverage worth R750k 1:1 in AVE in one day alone.