The brief:
Appointment release for tech and innovation consulting company BSG. The appointment made was Mteto Nyati, one of South Africa’s most prominent businessmen.
Solution:
We engaged the lion’s share of the local tech & business media with our media kit and set up 1 on 1s for Mteto and CEO Jurie Schoeman.
Results:
The project was a massive success and generated 25 pieces of coverage worth R750k 1:1 in AVE in one day alone.