Cultivate | Mteto Nyati: BSG announcement
portfolio_page-template-default,single,single-portfolio_page,postid-51626,edgt-core-1.1,ajax_fade,page_not_loaded,,vigor child-child-ver-1.0.0,vigor-ver-1.7, vertical_menu_with_scroll,smooth_scroll,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Mteto Nyati: BSG announcement

The brief:

Appointment release for tech and innovation consulting company BSG. The appointment made was Mteto Nyati, one of South Africa’s most prominent businessmen. 


We engaged the lion’s share of the local tech & business media with our media kit and set up 1 on 1s for Mteto and CEO Jurie Schoeman. 


 The project was a massive success and generated 25 pieces of coverage worth R750k 1:1 in AVE in one day alone.