The brief:

Celebrate Retail Capital’s 10 years in business in the news & tech media – without being promotional.

Solution:

CEO Karl Westvig’s billion-rand company – achieved in 10 years – was the primary focus. We strongly aligned to Karl’s journey and showcased him as a CEO who made a fintech funder a huge success. We also ran a paid-for campaign on Primedia. 

Results:

Extensive coverage across titles like Financial Mail, M&G, Business Day/ Live, Fin24, etc. The campaign ran on Primedia simultaneously to amplify the message.