Cultivate | Retail Capital turns 10
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Retail Capital turns 10

The brief:

Celebrate Retail Capital’s 10 years in business in the news & tech media – without being promotional.


CEO Karl Westvig’s billion-rand company – achieved in 10 years – was the primary focus. We strongly aligned to Karl’s journey and showcased him as a CEO who made a fintech funder a huge success. We also ran a paid-for campaign on Primedia. 


Extensive coverage across titles like Financial Mail, M&G, Business Day/ Live, Fin24, etc. The campaign ran on Primedia simultaneously to amplify the message.