Cultivate | Retail Capital: Unlocked Book
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Retail Capital: Unlocked Book

The brief:

In the midst of the Covid-19 global pandemic, Retail Capital wanted to give SMEs hope, and help them get through the worst health and economic disaster in generations. The answer was to create a book, Unlocked. It included guidance, advice, insight and SME stories that would inspire, motivate and uplift SMEs during their moment of need. The book was to be published in December, and act as a record of what 2020 was to SMEs and the industry at large. It was shared with SMEs, Retail Capital’s key stakeholders, customers and staff. 


Rebecca Cronje was brought on board to produce the Unlocked Book, as well as manage the media relations when it was published in December. The book was a series of interviews with senior thought leaders and SMEs across different sectors, and Rebecca conducted interviews with them all to produce a 140 page book of compelling content. Working with Devlin Brown, a series of photographers and Chad Le Helloco on design, we produced the Unlocked book over a series of months, ensuring that it was updated and relevant to the ever-changing environment. 

Read the book here: 

We also produced a series of YouTube interviews, talking to senior members of the Retail Capital team as well as the series of SMEs who we featured in the book.