Cultivate | The Wine Show 2014
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The Wine Show 2014

In March 2014, we were asked to call South Africans in JHB, DBN and PE to action to visit The Wine Show 2014 and increase footfall and spend.


Besides street-pole posters and a collaboration with DStv, we were the only marketing used to attract wine lovers to the shows. We used a mix of paid & earned media tactics – including regional radio partnerships, blogger relations, competitions and tailored media relations – to significantly drive interest in the 2014 shows.


Between April and September 2014 we secured 227 positive pieces of editorial valued at R 4 373 065 AVE 1:1. Combined with our online efforts, which included 42 incidental tweets, we secured a total reach of 50,334,383. This helped to drive feet through the door and generated sales of  R4,3 million.