Project or retainer? What to choose when
Unless you’re a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here we unpack the pros and cons of both. Retainers: If […]
Why strategy matters
Whether you’re a start-up, SME or established blue-chip, if you don’t have a clear marketing strategy, then you simply don’t have a plan. It’s the piece of the marketing puzzle that is often side-stepped or ignored: strategy. It’s become synonymous with expensive, time-intensive and unnecessary. Business owners or marketing managers just want to get to […]
