Become a better writer today with these six famous rules

We’re all writers, and to some degree, we’re all insecure about it. Whether it’s an op-ed, an important email, or a social media update, the words you use say more than you think about your business and your brand. At Cultivate, we are continuously reviewing writing best practice, especially as communication channels keep changing […]
Change the Conversation: What PR Needs to Do Now

The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy birthday is more of a watershed moment (read: opportunity) to […]