Change the Conversation: What PR Needs to Do Now
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy birthday is more of a watershed moment (read: opportunity) to […]
Why strategy matters
Whether you’re a start-up, SME or established blue-chip, if you don’t have a clear marketing strategy, then you simply don’t have a plan. It’s the piece of the marketing puzzle that is often side-stepped or ignored: strategy. It’s become synonymous with expensive, time-intensive and unnecessary. Business owners or marketing managers just want to get to […]
