Become a better writer today with these six famous rules
We’re all writers, and to some degree, we’re all insecure about it. Whether it’s an op-ed, an important email, or a social media update, the words you use say more than you think about your business and your brand. At Cultivate, we are continuously reviewing writing best practice, especially as communication channels keep changing […]
The media: What’s next?
Keeping up with the latest communication trends may seem overwhelming, but there’s no way around it if you want your brand to stay relevant. The good news for marketers is that what once seemed like a bit of hit and miss guess work can now be carefully targeted and measured by using the right platforms […]
Change the Conversation: What PR Needs to Do Now
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, coupled with ongoing accusations of its dinosaur days, what should be a very happy birthday is more of a watershed moment (read: opportunity) to […]
Project or retainer? What to choose when
Unless you’re a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here we unpack the pros and cons of both. Retainers: If […]
