Brief: We were approached by author and thought leader Nomvuyo Bengane to build awareness and interest around her book “Unleashing Prosperity in Africa” while paying specific attention to her core message of the book, Afriternergy™, Nomvuyo’s propriety intent and vision for Africa and its people. Similar to the concept of Ubuntu, Afriternergy™ is an ideology that encourages a way of life and value where African people, across the continent and diaspora, are engaged and encouraged to celebrate their heritage and alter their internal rhetoric from a restrictive mindset of poverty to one of abundance and prosperity. Our brief also involved positioning Nomvuyo as a visionary entrepreneur and business coach, mentor and author who is deeply committed to unlocking Africa’s vast potential.

Approach: A Book Launch media event and ongoing campaign about Nomvuyo and her vision and passion for Afriternegy™ that linked into and coincided with Heritage Day, SONA and the G20Summit was undertaken.

Results: Our outcomes were focused on specific publishers and we secured x 18 strong pieces of online, print and broadcast editorial. This included IOL, Business Report, Sowetanlive.co.za, Channel Africa, eNCA News, Business Brief and iAfrica.com, among others. Collectively, this generated an AVE value of R800k (1:1) and reach of 15-million, while most importantly positioning Nomvuyo Bengane as the Key Thought Leader that she is who, through her book and ideologies and other efforts, is changing the vision and personal beliefs among Africa’s people to drive opportunity, purpose and prosperity.