We were approached by Investment house Coast2Coast’s new brand-building subsidiary, Bounty Brands, to help it launch among the SA investor community by generating earned media in February 2015.

Through a focused publicity campaign that saw us introduce MD Stefan Rabe to heavyweight financial media, our efforts secured 35 pieces of quality editorial in a two-week period, including a full page in Financial Mail, a syndicated story in INL’s Cape Times, Mercury, Pretoria News and The Star as well as Beeld’s and Die Burger’s Sake24. This was valued at over R1 million AVE 1:1 and had a reach of 481 516. We also generated eight tweets from the likes of FM which furthered the story’s reach. In May 2015, Cultivate was retained to update the industry on Bounty’s second investment phase.