The brief: Levantine & Co, an offshore wealth management specialist, approached Cultivate to assist it in creating and building its brand and senior spokespeople’s profiles in Tier 1 media to raise awareness about the company and team’s expertise centered around current topics of the day that affected their investment strategies, and offshore asset allocations.

Approach: By simply using a strong Opinion Piece that newsjacked current affairs, along with a news-worthy Press Release each month, in addition to securing comment opportunities where relevant, we quickly secured regular earned media exposure for Senior Consultant Attila Kadikoy from Levantine & Co, showcasing his strong point of view about global markets and how and why to invest, and where.

Results: 76 pieces of Tier 1, free, earned media editorial were generated between Nov 2023 and March 2025, valued at R4,115,468.50 (AVE 1:1) and generated a collective Reach of 96,871,510. Articles and interviews appeared regularly in the likes of Businesslive and Business Day, moneyweb , CNBC Africa, eNCA, Classic Business with Michael Avery and Business Report among many others. The outcome of this ongoing, regular exposure was that Attila’s name appeared consistently in key business and investment media (print, online and broadcast) while Levantine & Co’s position on offshore investment strategy was showcased with a view to influence key stakeholders and prospective clients, while importantly raising the credibility and reputation of the boutique offshore investment firm.