Cultivate | Debt Rescue: Ongoing retainer work
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Debt Rescue: Ongoing retainer work

The brief:

To position Debt Rescue as the consumer champion when it comes to debt-related issues and general financial wellness of South Africans. 


Each month we produce a monthly fuel price index story, comment on any cost increases that affect the consumer (CPI, Household Index, interest rates) and run monthly surveys among the Debt Rescue database so as to glean interesting insights. These angles are then pitched to the relevant news and consumer media.


Debt Rescue’s key spokespeople are THE leading voice on all credit-related topics in RSA and the champions of South African consumers. An average of 50 quality editorial placements are achieved every month to the value of +- R1-million to R2-million of AVE 1:1 and a reach of +- 13-million.